They can only close so many deals at a time. One sales person can only do so much work. But if you aren’t using the kind of marketing that has been proven to deliver better returns for a fraction of the time, money, and effort then you are doing just that.Īdditionally, not using it wastes money by creating bottlenecks for you in your sales process. Would you rather spend more money to achieve lesser results? I don’t know anyone who would say yes. Working without the right tools may get the job “done.” But it’s inefficient and wasteful. Multi-touch marketing is focused on building that trust with good quality content across multiple channels so those touch points are made more frequently and multiply the impact and effectiveness of the marketing. Ultimately it comes down to one principle: people buy from companies and people they trust. And each of those interactions needs to build more than just a casual hello. One of the common things we have pointed to in multiple of our communications over the last year is this: it takes an average of 7 solid interactions before a potential client or buyer moves to actually purchase a product. Every one of these multiple touch points increases the relationship between your brand and your target market. In other words, you take a marketing message and make multiple variants that are similar but not identical and spread them across social media such as LinkedIn or Facebook, direct communication platforms such as email, and advertising on google or other sites.Ī potential client may watch a video of yours on YouTube, then see a post you made on LinkedIn, and then receive an email from the newsletter they signed up for or the information you gathered from their social media profile. Simply put, multi-touch marketing is the use of multiple channels to make contact with potential clients in order to build trust and awareness quickly and shorten the sales cycle.

It’s one of those kinds of marketing that has flown under the radar for all but the top percent of highly successful marketing professionals. You might not have heard of multi-touch marketing before. “Take a marketing message and spread them across various channels.”

Multitouch marketing